Appearance
8. Analytics Reports
Navigation path: Sidebar → Analytics Reports
The Analytics Reports section provides detailed performance data for both your affiliate program and your connected Rentmy.co storefront. Reports cover all site traffic — not just affiliate-referred visits — giving you a complete view of how your store is performing.
Date Range Filtering
All report pages share a common date filter at the top:
- From / To date pickers — Enter a custom date range.
- Quick-select buttons — 7d (last 7 days), 30d (last 30 days), 90d (last 90 days), This Month.
- Click Apply after selecting a range to refresh all charts and tables.
8.1 Overview (Dashboard Overview)
URL: /reports
The Overview provides a high-level summary of overall site performance across the selected period.
Top metrics:
- Total Sessions — Number of unique sessions recorded
- Page Views — Total pages viewed across all sessions
- Conversion Rate — Percentage of sessions that resulted in a purchase
- Revenue — Total revenue from all transactions
Charts:
- Sessions & Page Views Over Time — A daily trend line chart showing both sessions and page views side by side over the selected period.
- Traffic Sources — A breakdown of session share by channel: Direct, Social, Internal, Referral.
Side metrics:
- Unique Visitors — Number of distinct visitors
- Pages / Visit — Average page views per session
- Avg. Session Duration — Mean time spent per session
- Bounce Rate — Percentage of sessions with only one page view
Top Pages table: Lists the most-viewed pages with columns for Page URL, Views, Unique Visitors, Avg. Time on Page, and Scroll Depth.
Devices & Top Countries: Breakdowns of traffic by device type and visitor country.
Source / Medium Breakdown table: Sessions by acquisition channel, showing Source, Medium, Sessions, Conversion Rate, and Revenue per channel.
8.2 Traffic
URL: /reports/traffic
The Traffic report provides granular page-level and click-level data. It is organized into two tabs:
Overview tab:
- Charts: Clicks Over Time, Pageviews Over Time, Device Breakdown, Country Breakdown, Traffic Sources, Browser Breakdown, OS Breakdown.
- Top Pages table: Ranks pages by view count with columns for Page rank, Page URL, and Views.
- Recent Clicks table: A log of individual click events, showing Tracking Code (referral link slug), IP Address, Page URL visited, Referrer URL, and Landed At timestamp. Paginated (15 per page).
Page Engagement tab:
- Views by Page Type — A chart breaking down views by page category (product, checkout, cart, other, homepage, etc.).
- Per-Page Engagement table: Detailed row-by-row breakdown of each page with columns for: Page Title, Page URL, Type (product, checkout, cart, other), Content ID, Source (social, direct, internal), Views, Avg. Scroll Depth, Avg. Time on Page, Scroll Range (min–max), and Time Range (min–max).
Example scenario: An administrator notices a high click count but low conversions on a product page. She opens the Page Engagement tab and checks the Avg. Scroll Depth for that page — if it is very low, visitors are likely leaving before seeing the add-to-cart button.
8.3 Acquisition
URL: /reports/acquisition
The Acquisition report shows how visitors are finding your storefront.
Top metrics:
- Total UTM Sessions — Sessions that included UTM tracking parameters (typically from paid or tagged campaigns)
- Ad Impressions — Total ad impression events tracked via UTM parameters
- Organic Sessions — Sessions without UTM parameters (direct, organic search, or referral)
UTM Breakdown table: When UTM-tagged campaigns are active, this table shows performance broken down by Source, Medium, Campaign, Content, Term (keyword), Value (e.g., spend), Sessions, Conversions, Conv %, and Revenue. Displays "No UTM source data for this period" when none are present.
Top Referrers / Referrer Details: Shows the top referring domains driving traffic to your store, with the domain name and session count. For example, www.facebook.com and l.facebook.com will appear as separate entries if both send traffic.
Example scenario: A marketing manager uses the Acquisition report to confirm that a Facebook campaign is sending traffic to the site. She checks the Top Referrers table and sees
www.facebook.comlisted with the expected session count, confirming the tracking is working.
8.4 Ad Campaigns
URL: /reports/ad-campaigns
The Ad Campaigns report tracks UTM-tagged paid marketing campaigns across major advertising platforms (Google Ads, Facebook Ads, Microsoft Ads).
Top metrics:
- Ad Impressions — Total impressions attributed via UTM parameters
- Purchases — Total completed purchases across all tracked campaigns
- Revenue — Total revenue attributed to tracked campaigns
Ad Impressions Over Time chart: A daily chart of UTM-attributed sessions.
Campaign Funnel: An aggregated conversion funnel across all campaigns showing percentage of visitors who reached each stage: Impressions → Pageviews → Add to Cart → Purchase.
Campaign Performance table: Per-campaign breakdown with columns for Campaign name, Impressions, Pageviews, Add to Cart events, Purchases, and Revenue. Shows "No campaign data for this period" when no UTM campaigns are active.
Ad Platform Breakdown table: Summarizes performance by advertising platform (Google Ads, Facebook Ads, Microsoft Ads) showing Impressions, Purchases, and Revenue per platform.
Note: Data populates in this report only when visitors arrive via URLs containing UTM parameters (e.g.,
utm_source=facebook&utm_medium=paid&utm_campaign=summer2026).
8.5 Conversions & Funnel
URL: /reports/conversions
The Conversions report tracks purchases and goal completions across the full visitor funnel.
Top metrics:
- Total Conversions — Total completed purchases
- Total Revenue — Sum of all order values
- Total Commission — Total affiliate commission earned
- Conversion Rate — Percentage of all sessions that resulted in a purchase
Charts:
- Conversions Over Time — Daily purchase count trend.
- Revenue Over Time — Daily revenue trend.
Conversion Funnel: A visual funnel showing the session-to-purchase drop-off at each stage:
- Sessions (100%)
- Product Views
- Add to Cart
- Purchase
The biggest drop-off point is identified automatically. For example: "Biggest drop-off: Funnel is performing well."
Goal Completions table: Breaks down all tracked conversion events with columns for Goal name, Completions count, Rate (% of sessions), and Value (revenue). Goals tracked include: Add to Cart, Purchase Complete, Product View, and Thank You View.
Recent Conversions table: A list of the most recent individual orders showing Order ID, Affiliate (referral code or — if unattributed), Subtotal, Commission amount, Status (approved/pending), and Converted At timestamp. Click the expand arrow (▸) on any row to see additional order details inline.
8.6 E-commerce & Products
URL: /reports/ecommerce
The E-commerce report provides product-level revenue and shopping behavior data.
Top metrics:
- Total Revenue — Aggregate revenue across all transactions
- Transactions — Total number of completed orders
- Avg. Order Value — Mean revenue per completed transaction
- Cart Abandon Rate — Percentage of sessions where items were added to the cart but no purchase was completed
Checkout Conversion Funnel: A session-to-purchase funnel specific to shopping behavior: Sessions → Product View → Add to Cart → Purchase, with percentage of sessions reaching each step.
Revenue by Category: A breakdown of revenue by product category (e.g., Uncategorized).
Charts: Product Views Over Time and Add to Carts Over Time trend charts.
Top Products table: Ranks products by revenue with columns for: Rank, Product name, Views, Units Sold, and Revenue.
Campaign Performance table: Revenue and conversion data broken down by UTM campaign (populates only when UTM-tagged campaigns are active).
Example scenario: A business owner reviews the E-commerce report and notices a high Cart Abandon Rate. She sees from the funnel that most sessions drop off between Add to Cart and Purchase, and decides to investigate the checkout experience.
8.7 Link Performance
URL: /reports/links
The Link Performance report is the primary report for measuring affiliate referral link effectiveness.
Top metrics:
- Total Clicks — Aggregate clicks across all referral links
- Conversions — Purchases attributed to referral links
- Revenue — Total revenue generated through referral links
- Commission — Total commission owed to affiliates from these conversions
Charts:
- Revenue Over Time by Link — A line chart showing revenue trend per referral link.
- Revenue / Conversions toggle — Switch between a Revenue view and a Conversions view of the same chart.
Per-Link Breakdown table: Detailed performance data for each referral link:
| Column | Description |
|---|---|
| # | Rank by clicks |
| Link | Referral link slug (e.g., /r/6pharbyoh) |
| Destination | Target page URL |
| Campaign | Campaign tag, if set |
| Affiliate | Affiliate referral code |
| Clicks | Total clicks recorded |
| Add to Cart | Number of add-to-cart events from this link |
| Conversions | Purchases attributed to this link |
| Conv. Rate | Conversions ÷ Clicks |
| Revenue | Revenue from this link's conversions |
| Commission | Commission owed for this link |
Totals row at the bottom of the table aggregates all columns.
Export CSV button downloads the per-link breakdown for external use.
Example scenario: A marketing manager wants to identify the highest-converting affiliate link. She opens Link Performance, sorts by Conv. Rate, and sees that
/r/fkl60qcn(affiliateFHB1CQSC) has a 350% add-to-cart rate and generated $219.98 from just 6 clicks. She decides to negotiate an exclusive campaign with that affiliate.
8.8 Sessions
URL: /reports/sessions
The Sessions report provides a detailed, session-level breakdown of all individual visits to your storefront.
Top metrics:
- Total Sessions — Total number of sessions in the selected period
- Avg Duration — Mean session length (minutes:seconds)
- Avg Pageviews — Average number of pages viewed per session
- Purchase Rate — Percentage of sessions that resulted in a purchase
Session Funnel (page-level): A funnel specific to the sessions visible on the current page showing: Sessions → Pageviews → Product Views → Add to Cart → Checkout → Purchases, with percentage of sessions at each step.
Sessions table: A paginated list (50 per page) of all individual sessions with the following columns:
- Session ID — Truncated unique identifier
- Started — Date and time the session began
- Visitor — Email address if the visitor was identified via the SDK; blank for anonymous visitors. "Return" is shown for returning visitors.
- Source / Medium — Traffic source (e.g.,
(direct) / (none),social / facebook) - Ref. Link — The referral link slug used to initiate this session, if any
- Session activity columns: Clicks, PV (page views), Prod. (product views), Cart (add to cart events), Chk. (checkout reached), Purch. (purchase completed)
- Revenue — Revenue generated in this session
- Duration — Length of the session
8.9 Identified Visitors
URL: /reports/visitors
The Visitors report shows data only for visitors who have been identified — meaning Leaper Dev has linked the session to a known user record (via the SDK's identify call).
Top metrics:
- Identified Visitors — Number of visitors identified via the SDK in the selected period
- Conversion Rate — Percentage of identified visitors who made a purchase
- Visitors with Purchases — Count of identified visitors who completed at least one order
Identified Visitors table: Lists each identified visitor with columns for:
- Email — The visitor's email address (populated when your storefront identifies the user to the Leaper Dev SDK)
- Name — The visitor's name
- Ext ID — An optional external identifier from your platform
- First Seen — Date and time this visitor was first identified
- Conversions — Number of completed purchases by this visitor
- Revenue — Total revenue from this visitor's purchases
Note: Visitors appear in this report only after your Rentmy.co storefront calls the Leaper Dev SDK's identify function (typically at login or checkout). Anonymous visitors are tracked in the Sessions report but will not appear here.