12. Glossary

Acquisition — The process of gaining new visitors or customers, categorized by channel (direct, social, organic, paid, referral).

Affiliate — A partner (individual or business) who promotes your products in exchange for a commission on resulting sales.

Attribution — The process of linking a conversion (purchase) to the affiliate who referred the customer, based on referral link or discount code usage within the cookie window.

Bounce Rate — The percentage of sessions in which the visitor views only one page and leaves without further interaction.

Commission — The financial reward paid to an affiliate for a confirmed conversion, calculated as a percentage of the order subtotal.

Commission Tier — A rule that applies a specific commission rate to orders within a defined value range (e.g., 15% for orders over $100).

Cookie Duration — The number of days a tracking cookie persists in a visitor's browser after clicking a referral link. Any purchase within this window is attributed to the referring affiliate.

Conversion — A completed goal, typically a purchase, that is tracked and attributed to an affiliate or campaign.

Conversion Rate — The percentage of sessions or visitors that result in a completed purchase.

Discount Code — A promotional code entered by a customer at checkout that applies a discount and, when linked to an affiliate, attributes the resulting sale to that affiliate.

Identified Visitor — A site visitor who has been linked to a known user record by the Leaper Dev SDK (e.g., after login or completes checkout on your Rentmy.co storefront and the SDK's identify function is called with their email, name, or external ID. Identified visitors appear in the Visitors report; unidentified visitors appear only in the Sessions report.

Organic Session — A site visit that arrives without UTM tracking parameters, typically from direct navigation, organic search, or an untagged referral.

Pending — The status of a commission that has been calculated but not yet reviewed or approved by an administrator.

Referral Code — A unique alphanumeric identifier automatically assigned to each affiliate (e.g., VYSGOQPD). It is embedded in referral links and discount codes to enable attribution.

Referral Link — A tracked URL assigned to a specific affiliate. When a visitor clicks the link and completes a purchase within the cookie window, the order is attributed to that affiliate.

Revenue — The total monetary value of orders, typically equal to the order subtotal before tax and after discounts.

Scope — A specific permission granted to an API key that limits which actions or data the key can access (e.g., conversions:write, reports:read).

SDK (Software Development Kit) — The Leaper Dev JavaScript library embedded on your Rentmy.co storefront. It tracks page views, clicks, add-to-cart events, visitor identity, and conversions in real time, sending data to the Leaper Dev dashboard.

Session — A single continuous visit to your storefront by one visitor. A session begins when the visitor arrives and ends after a period of inactivity. One visitor can have multiple sessions.

Slug — The short, unique path segment within a referral URL that identifies the link (e.g., 6pharbyoh in /r/6pharbyoh).

Super Admin — The highest user role in Leaper Dev, with full access to all dashboard features including affiliate management, commission approvals, business settings, and API key management.

Suspended — The status of an affiliate whose account has been temporarily deactivated. Their referral links stop earning commissions, but the account is preserved and can be reinstated.

Terminated — The status of an affiliate whose participation in the program has been permanently ended. Termination cannot be undone.

Unattributed — An order that cannot be linked to any affiliate because no referral link was clicked and no affiliate-linked discount code was used at checkout.

UTM Parameters — Tracking tags appended to URLs (e.g., utm_source=facebook&utm_medium=paid&utm_campaign=summer2026) that identify the origin and campaign of a visit. Used in the Acquisition and Ad Campaigns reports.